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Ginsters, the UK’s leading savoury pastry brand, is launching its own pork pie range this spring in order to expand its popular portfolio of quality pastry products and drive growth into the pork pie segment.
Available in a variety of pie and pack sizes to suit all kinds of snacking, sharing and lunchbox occasions, the versatile new savouries are made with 100% British pork.
The UK market for pork pies is worth £130.9m with potential for further growth across the coming year. Head of Brand Marketing for Ginsters, Andy Valentine, comments: “The pork pie market is a traditional sector in need of reinvigoration and that’s exactly what we’re aiming to do with our new range.
“Consumer research has highlighted that the perfect pork pie should be well seasoned, contain fresh British pork and have firm and crunchy pastry.
“We’ve specifically addressed these traditional characteristics with our new pies, whilst bringing a range of sizes and flavour options to help attract younger buyers to the market.
“Our loyal consumers will love the handy snack-sized packs which are ideal for lunchboxes or picnics and our new Ploughmans Pork Pie, containing Red Leicester Cheese and pickle, has proved very popular in research.”
Each product in the new Pork Pie range uses only 100% fresh British pork, is baked to a traditional recipe seasoned with Ginsters own pepper blend, and contains no added colours or flavourings.
RRP: Snacking – Individual Pork Pie (135g), £1.59: 4pk Snack Pork Pies (300g), £2.50 and 4pk Snack Ploughman’s Pork Pies (300g), £2.50 (Pork, Red Leicester Cheese and pickle).
Sharing, Medium Pork Pie (280g). £2.00; 6pk Mini Pork Pies (300g), £2.00 and Lunchbox, 2pk Mini Pork Pie (100g), £1.49.
and the winner is…:
Derek Wyatt.
Derek Wyatt, the Labour MP for Sittingbourne and Sheppey in Kent A Labour MP claimed on his parliamentary expenses for five mini pork pies an individual pork pie.
A soccer fan has spent the season sampling the pies sold in the 92 football league stadiums scattered across the country. Tom Dickinson, 22, is writing a book called “92 Pies” about his experiences. He has done 89 so far, and reckons he has covered the distance to Australia and back. His verdict so far? The worst was Walsall: “not much heat or meat in the middle.” The best have to be those sold at Morecambe’s Christie Park. These include pork pies (served hot), minced beef & onion and steak and kidney all at £1.30 each, and now a steak and gravy pie with mushy peas and mint sauce for £2. And no, he hasn’t put on much weight, he reports.
